To normalize the conversation about mental health and eliminate the stigma that surrounds mental health challenges so that those who fight in silence can finally seek the help they need and want without fear of social repercussions.

Through the creation of real and relatable apparel and the sharing of knowledge and resources, we strive to cultivate an environment wherein those who struggle with mental health challenges can feel free to express themselves and share their personal stories.

The IFHP Clothing Co. brand began as a basic statement intended to combat the stigma and judgments that are so closely tied to the very real suffering caused by mental health issues.

Our message was initially intended to be communicated primarily through thematic apparel designs, but has quickly evolved. Now we take a much more proactive approach to mental health awareness in the form of news and information sharing, a new podcast that is currently in development, and an as-yet undisclosed project that will be a monumental undertaking for a young start-up.